You’ll be scored for the following key areas:
Individual results will be shared confidentially with participants when the benchmark report is published.
AI Maturity Level
How AI is currently being used within your research workflow. It looks at the level of adoption across areas such as data quality monitoring, respondent integrity, analysis, and insight generation.
AI Future State
Explores where organizations expect AI to play a larger role in the coming years: planned adoption, investment level, and which areas of the research process teams believe will benefit most from AI over the next 12-24 months.
Concerns & Confidence
AI adoption brings both opportunity and uncertainty. This category looks at the opportunities and concerns around AI adoption in research, including bias, privacy, trust, and governance.
Why Work with
Decision Point Research?
Decision Point Research is a full-service market research partner delivering agile, insight-driven research across qualitative, quantitative, CATI, intercept, and hybrid methodologies. With North American and global reach, multilingual capabilities, and deep experience across sectors, we help organizations turn questions into clear, actionable direction.
